Facebook
X
Pinterest
Copy Link
Phoenix Housing Market Update: What Buyers and Sellers Need to Know Right Now
Phoenix Housing Market Update: What Buyers and Sellers Need to Know Right Now
The Phoenix housing market is not crashing, but it has definitely changed.
After several years of fast-moving sales, bidding wars, and limited inventory, today’s market looks much more balanced. Buyers have more choices, homes are taking longer to sell, and sellers are having to be more strategic with pricing, condition, and presentation.
For anyone thinking about buying or selling in the Phoenix area, the biggest mistake right now is relying on what the market felt like two or three years ago. That market is gone. Today’s market rewards preparation, realistic pricing, and strong representation.
The Market Has Shifted Toward Buyers
Phoenix is still a strong real estate market, but buyers are no longer rushing into decisions. Many are taking their time, comparing homes carefully, and looking closely at the total cost of ownership.
Higher interest rates, insurance costs, HOA fees, and general affordability concerns are all affecting buyer behavior. Even when buyers like a home online, they may wait before scheduling a showing or making an offer.
That does not mean buyers are gone. It means they are more selective.
Prices Are Holding, But Buyers Expect Value
Home prices in Phoenix have remained relatively stable overall, but that does not mean every listing can push the top of the market.
Buyers are comparing:
- Price
- Condition
- Updates
- Location
- Monthly payment
- Seller concessions
- Competing homes nearby
Homes that are clean, well-presented, and priced correctly are still getting attention. Homes that are overpriced or need too much work are sitting longer.
Sellers Need to Be Honest About Competition
One of the biggest challenges for sellers right now is understanding that they are not just competing against recently sold homes. They are competing against every active listing a buyer can see online.
If a buyer has five similar options, they are going to choose the one that feels like the best value. That does not always mean the cheapest home, but it does mean the home must make sense compared to the rest of the market.
This is where preparation matters. Strong photos, clean presentation, realistic pricing, and a clear marketing plan are no longer optional.
Buyers Have More Room to Negotiate
For buyers, this market offers opportunities we did not see during the peak frenzy.
Depending on the property, buyers may have room to negotiate:
- Price
- Repairs
- Seller concessions
- Rate buydowns
- Closing costs
- Flexible closing timelines
That said, good homes are still moving. Buyers should not assume every seller is desperate or that every home will sit. The best properties still attract serious attention.
What This Means for Sellers
If you are selling in today’s Phoenix market, the first few weeks are critical. The home needs to launch strong, look good online, and be priced where buyers see value.
Sellers should focus on:
- Accurate pricing from day one
- Professional marketing
- Small repairs and cosmetic improvements
- Clean, decluttered presentation
- Monitoring competing listings weekly
- Being open to feedback and adjustments
The goal is not just to be listed. The goal is to stand out.
What This Means for Buyers
Buyers have more breathing room today, but they still need to be prepared.
Before writing an offer, buyers should understand:
- Current market value
- Condition of the home
- Monthly payment
- HOA or community costs
- Possible repair items
- Resale potential
This is where having the right Realtor matters. A good agent will help you compare the home, spot potential concerns, and negotiate from a position of knowledge.
The Bottom Line
The Phoenix housing market is still active, but it is more thoughtful, more selective, and more balanced than it has been in recent years.
For sellers, success comes down to pricing, presentation, and strategy.
For buyers, opportunity exists, but the best decisions come from understanding the numbers and moving with confidence.
Whether you are buying, selling, or just trying to understand what your home is worth in today’s market, having local guidance matters.
If you have questions about your home, your neighborhood, or what this market means for your next move, I’m always happy to help.
David Furnia
REALTOR®
Coldwell Banker Realty
602-463-4521
dp@azhomes1.com
How World Events Are Shaping the Greater Phoenix Housing Market
Turn on the news today and you’ll hear about international conflicts, inflation, tariffs, oil prices, and uncertainty in the global economy. It’s easy to assume these events only impact Wall Street or international business, but the reality is they also influence the housing market right here in Greater Phoenix.
As a Realtor working throughout the Valley every day, one of the most common questions I hear is:
“How do world events affect our local real estate market?”
The answer is: more than most people realize.
Mortgage Rates React to Global Events
One of the biggest connections between world events and the housing market is mortgage interest rates.
When geopolitical tensions increase or inflation rises, investors often demand higher returns on U.S. Treasury bonds. Since mortgage rates generally move with Treasury yields, borrowing costs for homebuyers often increase as well. Recent conflicts in the Middle East and persistent inflation have contributed to mortgage rates moving back into the mid-6% range after briefly declining earlier this year.
Even a small increase in interest rates can reduce a buyer’s purchasing power by tens of thousands of dollars.
Buyers Are Becoming More Strategic
Today’s buyers aren’t disappearing—they’re becoming more selective.
Instead of competing with multiple offers on every property, buyers are taking more time to evaluate neighborhoods, financing options, and long-term affordability. They’re negotiating inspections, requesting seller concessions, and looking carefully at the total monthly payment rather than simply focusing on the purchase price.
That shift creates opportunities for prepared buyers and well-positioned sellers.
Sellers Must Adapt to Today’s Market
The Greater Phoenix market has shifted from the fast-paced seller’s market of a few years ago into a more balanced environment.
Homes that are priced correctly, professionally marketed, and move-in ready continue to sell. Properties that are overpriced or poorly presented often remain on the market longer and eventually require price reductions.
Today’s successful sellers understand that strategic pricing and occasional concessions are often the difference between sitting on the market and achieving a successful closing. Recent Phoenix market data shows buyers have gained negotiating leverage as inventory has increased modestly and mortgage rates remain elevated.
Construction Costs Continue to Influence Pricing
Global supply chains still affect home construction.
Material costs, labor shortages, transportation expenses, and financing costs all influence what builders charge for new homes. Although supply chains have improved compared to a few years ago, construction costs remain elevated, limiting how much new-home prices can decline. Homebuilding has also slowed in parts of the country as builders navigate higher financing costs and affordability challenges.
Why Greater Phoenix Continues to Stand Out
Despite national and international uncertainty, Greater Phoenix remains one of the country’s most attractive long-term housing markets.
Our region continues to benefit from:
- Population growth
- Strong job creation in technology, healthcare, and advanced manufacturing
- Business relocation from higher-cost states
- A desirable climate and lifestyle
- Long-term demand for housing
These fundamentals continue to support home values even as buyers and sellers adjust to changing economic conditions.
Don’t Let Headlines Make Your Decisions
National headlines often paint the housing market with a broad brush, but real estate is—and always has been—local.
While global events certainly influence mortgage rates and consumer confidence, every neighborhood, city, and price range behaves differently. Opportunities still exist for buyers, sellers, and investors who understand their local market and make decisions based on facts rather than fear.
If you’re considering buying or selling in Greater Phoenix, the best strategy isn’t trying to predict the next headline—it’s working with someone who understands how today’s market conditions affect your specific goals.
Final Thoughts
World events will always create uncertainty, but uncertainty also creates opportunity.
Whether you’re buying your first home, moving up, downsizing, or investing, having the right information and a solid strategy makes all the difference. The Greater Phoenix market continues to evolve, and those who stay informed will be in the best position to succeed.
David Furnia
Coldwell Banker Realty
Proudly Serving the Greater Phoenix Area
If you’d like to know how today’s market conditions affect your home’s value or your buying power, I’d be happy to help. Let’s create a strategy that’s tailored to your goals
5 Things Buyers Should Look at Besides the Home Itself
5 Things Buyers Should Look at Besides the Home Itself
Buying a home is about more than granite countertops and fresh paint. A beautiful house can still become a frustrating investment if buyers overlook the bigger picture. Here are five things every buyer should pay attention to before making an offer.
1. The Neighborhood’s Future
What is being built around the home matters. Future apartments, commercial developments, road expansions, or even new schools can impact property values, traffic, and quality of life.
✔ Check future development plans
✔ Look at nearby vacant land
✔ Research city growth plans
A quiet area today may look very different in three years.
2. HOA Rules and Costs
Many buyers only glance at HOA fees, but the rules can impact your lifestyle more than expected.
Things to review:
- Parking restrictions
- Rental limitations
- RV or trailer storage rules
- Exterior modification approvals
- Future HOA assessments
Low HOA fees do not always mean a healthy HOA.
3. Major Systems and Maintenance
A home inspection is critical, but buyers should also understand the age and condition of major components.
Pay close attention to:
- Roof age
- HVAC systems
- Water heaters
- Windows
- Plumbing and electrical systems
As a former General Contractor, I can tell you small issues often turn into expensive repairs if they are overlooked early.
4. The Surrounding Market
Not every neighborhood performs the same. Buyers should understand:
- Average days on market
- Price trends
- Inventory levels
- Nearby comparable sales
A home is not just a place to live — it is also a financial decision.
5. Your Daily Lifestyle
This is one buyers often regret later.
Think about:
- Commute times
- Traffic patterns
- Nearby shopping and restaurants
- Noise levels
- Distance to family or work
- Internet and cell service
The right home should fit your life, not just your budget.
Final Thoughts
The house itself is only one piece of the puzzle. Looking at the full picture helps buyers make smarter long-term decisions and avoid costly surprises later.
With over 16 years in Arizona real estate and a background as a former General Contractor, I help buyers evaluate more than just the home — I help them evaluate the investment.
If you have questions about buying, building, or the current Arizona market, feel free to call or text me anytime at 602-463-4521.
Why Now Is The Moment to Build Your Custom Home in Verrado
|
WEST VALLEY NEW CONSTRUCTION · 2026 MARKET INSIGHT Why Now Is the Moment to Build Your Custom Home in Verrado & the West Valley Favorable buyer conditions, unprecedented growth infrastructure, and one of Arizona’s most desirable communities make the case compelling. Buckeye & West Valley, Arizona · May 2026 |
INTRODUCTION
The West Valley is no longer the “coming soon” story of metro Phoenix — it has arrived. And for buyers who want to build a custom home, 2026 presents a window of opportunity that hasn’t existed in years.
If you’ve been watching Verrado and the surrounding West Valley communities from the sidelines, it’s time to take a closer look. A combination of market conditions, massive infrastructure investment, and the unmatched lifestyle that Verrado delivers means that buyers who act now are locking in both value and quality of life.
As a real estate professional working in this market every day, I want to give you an honest look at what’s driving the custom home market here — and why it matters for you.
|
8,800 Total acres in Verrado’s master plan |
14,000+ Projected homes at full Verrado buildout |
|
1.8M+ Current West Valley residents & growing |
2× West Valley projected to grow 2× the national rate |
Sources: Community developer data, Greater Phoenix In Business Magazine (Aug 2025), local market reporting. Figures are approximate and subject to change.
MARKET CONDITIONS
A Buyer’s Market — and a Builder’s Opportunity
Let’s be direct: the West Valley new construction market is currently favorable for buyers. Inventory has expanded significantly, and builders — including those active in Verrado — are offering rate buydowns, closing cost incentives, and increased flexibility in negotiations. This is buyer leverage that was simply unavailable two years ago.
That leverage won’t last indefinitely. Forecasts for 2026 and beyond point toward tightening inventory as interest rates ease and pent-up demand returns to the market. Buyers who build now get the home they want, at a price point shaped by today’s conditions — and they benefit from years of appreciation ahead as the West Valley continues its structural growth.
|
[ MARKET CONDITIONS CHART ] West Valley housing market — buyer demand vs. supply level trend (2022–2026 forecast) Insert chart from the interactive HTML blog version, or embed your MLS/Cromford data here. |
The bottom line: builders want to sell, and serious buyers have real negotiating power right now. That is the market you’re stepping into when you choose to build in the West Valley today.
|
“Verrado spans 8,800 acres and at full buildout could include over 14,000 homes and 4 million square feet of commercial space. The community’s design, mountain backdrop, and quality amenities solidify its status as one of metro Phoenix’s top destinations.” — Regional Real Estate Market Analysis |
WHY VERRADO
More Than a Community — a Lifestyle Infrastructure
Verrado was built on the principles of New Urbanism: a walkable, connected, small-town experience set against the dramatic backdrop of the White Tank Mountains. When you build here, you’re not just choosing a floorplan — you’re choosing an entire way of living.
Main Street District A walkable town center with restaurants, shops, and services accessible by foot or golf cart from most neighborhoods.
Golf cart-friendly design Residents use golf carts for everyday errands, making Verrado uniquely livable in a way few Arizona communities can match.
Award-winning amenities Resort pools, fitness center, spa, Raven Golf Club, miles of multi-use trails, and a packed community event calendar create a genuine neighborhood culture.
Multiple school districts Families benefit from access to Litchfield Elementary, Agua Fria High School, and Saddle Mountain Unified School Districts, with walkability built into the community design.
White Tank Mountain views Verrado’s position at the base of the White Tank Mountains gives homeowners a natural, scenic backdrop that cannot be replicated.
REGIONAL GROWTH
The West Valley’s Growth Story Is Just Getting Started
Verrado sits within one of the most dynamic growth corridors in the entire United States. Buckeye — Verrado’s home city — has consistently ranked as one of the fastest-growing cities in America, and the infrastructure being built around it is designed to sustain that growth for decades.
What’s happening here is a structural shift — not a real estate cycle blip. The West Valley is being built out with the commercial, industrial, and retail infrastructure that sustains long-term home values. That matters enormously for buyers making a 20- or 30-year decision about where to plant roots.
|
01 Verrado Marketplace Opening Spring 2026, this major retail hub — anchored at the I-10 footsteps of Verrado — brings Target, Safeway, Harkins Theaters, dining, and more directly to the community. |
02 Teravalis (formerly Douglas Ranch) A 33,800-acre master-planned community being developed by Howard Hughes Corp. — one of the largest land developments in Arizona history — is actively under construction nearby. |
|
03 Industrial & job growth Manufacturing and logistics facilities are actively coming online across Buckeye and Goodyear, diversifying the employment base that supports long-term residential demand. |
04 I-10 corridor access Direct freeway access keeps Verrado connected to central Phoenix, the airport, and the entire metro — critical for the growing number of remote workers and hybrid commuters choosing West Valley life. |
THE BUILDING PROCESS
What to Expect When You Build in Verrado
Building a custom home is one of the most significant financial and personal decisions you’ll make. Understanding the general process helps you enter with realistic expectations — and gives you the confidence to move forward.
Step 1: Lot selection & community research
Verrado’s neighborhoods vary in character, elevation, views, and homesite size. Working with an experienced local agent is essential — the right lot choice dramatically shapes your finished home’s value and your daily experience.
Step 2: Builder selection & plan review
Multiple builders are active in Verrado’s various neighborhoods and phases. Review floorplan options, standard inclusions, and upgrade structures carefully. Current market conditions give you real leverage in these conversations.
Step 3: Design center selections
This is where your home becomes yours — flooring, cabinetry, countertops, fixtures, and structural options. Budget thoughtfully; upgrades are exciting and add up quickly.
Step 4: Construction & milestone walkthroughs
Stay engaged throughout the build. Frame walks, pre-drywall inspections, and final walkthroughs are your opportunities to verify quality and flag concerns before they become post-closing issues.
Step 5: Closing & move-in
Builder contracts differ significantly from resale contracts. Having an experienced agent review all documentation before you sign protects your interests throughout the process — at no cost to you as the buyer.
Important note: Builder sales representatives work for the builder. Having your own real estate professional represent you throughout the new construction process is always in your best interest — and in most cases, the builder pays the buyer’s agent commission.
|
Ready to Explore Your Custom Build Options? The combination of today’s buyer-friendly market and the West Valley’s long-term growth fundamentals won’t stay aligned forever. Let’s have a conversation about your vision. 602-463-4521 / dp@azhomes1.com / www.azhomes1.com |
Disclaimer: This blog post is intended for general informational purposes only and does not constitute financial, legal, or investment advice. Market conditions, pricing, builder availability, and development timelines are subject to change. All buyers are encouraged to conduct their own due diligence and consult licensed professionals before making real estate decisions. Information reflects publicly available sources as of May 2026.
New Construction vs. Resale in Phoenix: Pros, Cons, and Hidden Costs
PHOENIX BUYER GUIDE | MAY 2026
New Construction vs. Resale in Phoenix:
Pros, Cons, and Hidden Costs
Both paths have real advantages in today’s Phoenix market — but the one that’s right for you depends on far more than the list price.
If you’re shopping for a home in the Phoenix metro right now, you’ve probably noticed something: you have real options. After years of frenzied bidding wars and vanishing inventory, today’s market has shifted. Prices have moderated, inventory has climbed, and builders are competing for your attention with incentives that weren’t on the table two years ago.
That means the new construction vs. resale question is more relevant — and more nuanced — than ever. Here’s what you actually need to know before you decide.
WHERE WE ARE RIGHT NOW
The Phoenix market in 2026 at a glance
| $460K
Median sale price (March 2026) |
51 days
Average days on market |
64%
Of sales closing below asking price |
This is a buyer-friendly window. Homes are sitting longer, sellers are negotiating, and builders are offering rate buydowns and closing cost credits to move inventory. That context shapes everything below.
SIDE BY SIDE
New construction vs. resale: the core tradeoffs
| New Construction | Resale Homes |
| ✓ Modern layouts, energy-efficient systems, smart home features | ✓ Established neighborhoods with mature trees and character |
| ✓ Builder warranties (1-2-10 year coverage) | ✓ Closer to employment, dining, and amenities |
| ✓ Incentives: rate buydowns, closing cost credits, appliance packages | ✓ What you see is what you get — no timeline uncertainty |
| ✓ Customization before build completion | ✓ More room to negotiate on price, concessions, and repairs |
| ✓ No immediate repair or upgrade costs | ✓ Often larger lots in desirable central locations |
| ✗ Located further from employment centers | ✗ Older systems may need attention (HVAC, plumbing, roof) |
| ✗ Builder contract protects the builder — not you | ✗ Compartmentalized layouts; renovation is costly |
| ✗ No mature landscaping; bare lots and unfinished community feel | ✗ No builder warranty — inspection is critical |
| ✗ Timeline risk — delays happen | ✗ Less energy efficiency in older builds |
WHAT BUYERS OFTEN OVERLOOK
The hidden costs on both sides
The purchase price is just the beginning. Arizona homeowners spend substantially more than most buyers anticipate once you account for the full cost of ownership. Here’s what to budget for on each path.
| Worth knowing:
A Bankrate study found that annual hidden homeownership costs in Arizona average over $21,000 per year when factoring in maintenance, insurance, utilities, and taxes — roughly 5-6% of a home’s value annually on a $450K purchase. |
| New Construction — Hidden Costs | |
| HOA Fees | Nearly every new community in Phoenix has an HOA. Gated or amenity-rich communities carry higher dues. Watch for one-time community enhancement fees or capital improvement fees at closing — separate from the monthly dues cap. |
| Landscaping | New builds typically deliver bare dirt. In the Phoenix heat, establishing grass, plants, and shade trees is a significant upfront cost — and ongoing if your HOA has landscaping standards. |
| Upgrade Costs | Builder base prices rarely include the finishes shown in the model home. Flooring, countertops, cabinetry, and fixture upgrades at the design center can add tens of thousands of dollars. |
| Lot Premiums | Corner lots, cul-de-sacs, or homes backing to open space carry a premium. This is negotiable on inventory or spec homes — but it’s rarely advertised as optional. |
| Builder-Preferred Lender | Builders push their in-house lenders. Their incentives can be real — but so can their fees. Always compare the full loan estimate, not just the rate buydown, before committing. |
| Property Taxes / CFDs | New communities in the outer metro may include Community Facilities District (CFD) assessments on top of base property taxes — often used to fund roads, utilities, and infrastructure. |
| Resale Homes — Hidden Costs | |
| Deferred Maintenance | HVAC, roofing, water heaters, and plumbing all have lifespans. Budget 1-2% of purchase price annually for maintenance on homes over 15 years old. |
| Insurance | Premiums in the Phoenix metro have risen. Pool ownership, roof age, proximity to desert areas, and home age all factor in. Get an insurance quote before you close. |
| HOA Resale Documents | Arizona law requires HOAs to provide specific documents to buyers during escrow. Document and estoppel fees range from a few dozen to several hundred dollars and are negotiated in the HOA addendum. |
| Special Assessments | If an HOA’s reserve account is underfunded, a special assessment can be levied — sometimes thousands of dollars per owner. Always review the HOA’s reserve study and financials during inspection. |
CRITICAL BUYER PROTECTIONS
What your agent needs to watch for in each scenario
| New construction — important:
The sales agent in the builder’s model home represents the builder, not you. Having your own buyer’s agent at your first visit — before you sign anything — costs you nothing and protects your negotiating position, inspection rights, and earnest money. |
Builder contracts are written to protect the builder. Key items to scrutinize include escalation clauses (which can increase your price if material costs rise), earnest money forfeiture terms, and what happens if the project is delayed or modified.
For resale homes, the Arizona purchase contract includes a standard inspection period during which you can negotiate repairs or credits — or walk away. In today’s market, sellers are often willing to negotiate, and a thorough inspection protects you from inheriting deferred maintenance you didn’t price in.
THE LOCATION QUESTION
Where new construction actually is in Phoenix right now
As land costs rise, most affordable new construction in the Valley is concentrated on the outer edges of the metro — Queen Creek, San Tan Valley, Buckeye, and Maricopa. For buyers working remotely or retiring to the Valley, this works well. For buyers tied to employment in Scottsdale, Tempe, or Central Phoenix, the daily commute math becomes a real factor.
Resale homes in established corridors — Arcadia, Tempe, Chandler, central Scottsdale — offer proximity to employment and amenities that most new communities simply can’t match at a comparable price point.
BEFORE YOU DECIDE
Questions to ask yourself
- Where do you work — and what’s your real tolerance for a longer commute?
- Do you have cash reserves for landscaping, upgrades, or deferred maintenance after closing?
- Is the builder’s rate buydown actually better than a competitive mortgage on a resale home, when you compare total loan costs?
- Have you reviewed the full HOA budget, reserve study, and CC&Rs — not just the monthly dues?
- For new construction: what happens to your earnest money if you need to back out?
- Are you comparing list price only — or total monthly cost including HOA, taxes, and insurance?
| The bottom line:
Neither path is universally better. New construction offers warranties, efficiency, and builder incentives — but comes with contract risk, location tradeoffs, and real hidden costs. Resale offers character, location, and negotiating leverage — but requires due diligence on systems, HOA health, and true cost of ownership. The right choice depends on your timeline, budget, and lifestyle — not the model home. |
Have questions about your search in the Phoenix metro?
I’m happy to walk through the numbers with you — no pressure, just straight answers. If you would like to discuss call or text 602-463-4521
The Biggest Mistakes Sellers Are Making in Today’s Market (And How to Avoid Them)
The Biggest Mistakes Sellers Are Making in Today’s Market (And How to Avoid Them)
If you’re thinking about selling, here’s the truth: this is not the same market it was a couple years ago. Buyers are more cautious, inventory is rising, and homes don’t just “sell themselves” anymore.
That doesn’t mean your home won’t sell. It means the strategy matters more than ever.
Below are the biggest mistakes I’m seeing sellers make right now—and exactly how to avoid them.
❌ Mistake #1: Overpricing “To Leave Room to Negotiate”
This is the fastest way to hurt your sale.
Today’s buyers are watching the market closely. When a home is overpriced, they don’t see “negotiation room”—they see a seller who isn’t realistic. Most won’t even bother making an offer.
What happens next?
- Your home sits
- Showings slow down
- You end up reducing the price anyway… but now with less leverage
✅ How to Avoid It:
Price your home correctly from day one. The first 2–3 weeks are when your home gets the most attention. That’s your window to create urgency and competition.
❌ Mistake #2: Ignoring Condition (Because “It’ll Sell Anyway”)
That mindset worked in a hot market. It doesn’t work now.
Buyers today are comparing your home to others—and many of those have updates, new systems, or better presentation. If your home shows wear and tear, it stands out… in the wrong way.
And here’s the reality: buyers will either pass on your home or expect a discount.
✅ How to Avoid It:
Focus on what actually matters:
- Clean, decluttered spaces
- Fresh paint where needed
- Address obvious repairs (roof, HVAC concerns, etc.)
You don’t need a full remodel—but you do need to compete.
❌ Mistake #3: Not Taking Buyer Feedback Seriously
I’ve seen this too many times. Sellers get feedback like:
- “Price feels high”
- “Needs updating”
- “Concerned about major systems”
…and they ignore it.
That feedback is telling you exactly why your home isn’t selling.
✅ How to Avoid It:
Treat feedback like data, not criticism. If you hear the same thing more than once, it’s not an opinion—it’s a pattern. Adjust accordingly.
❌ Mistake #4: Letting Emotions Drive Decisions
Selling a home is personal. I get it.
But buyers don’t see your memories—they see value, condition, and price.
When sellers get emotionally tied to a number or push back on market reality, it usually leads to longer days on market and lower final sale prices.
✅ How to Avoid It:
Rely on facts:
- Recent comparable sales
- Current competition
- Market trends
A clear, objective strategy will always outperform an emotional one.
❌ Mistake #5: Hiring the Wrong Agent
Not all agents are built for a shifting market.
When things were easy, almost anyone could put a sign in the yard and get it sold. That’s not the case anymore.
You need someone who can:
- Price strategically
- Market aggressively
- Communicate consistently
- Navigate negotiations when deals get tough
✅ How to Avoid It:
Ask the right questions:
- How do you determine pricing in this market?
- What’s your marketing plan beyond just putting it online?
- How often will you communicate with me?
- What’s your strategy if we don’t get offers right away?
The answers matter.
❌ Mistake #6: Expecting Yesterday’s Market
This one is simple—and it’s costing sellers time and money.
We’re not in the same environment as 2021–2022. Interest rates, affordability, and buyer behavior have all changed.
If you base your expectations on what your neighbor got two years ago, you’re setting yourself up for frustration.
✅ How to Avoid It:
Focus on today’s market:
- What similar homes are selling for right now
- How long they’re taking to sell
- What concessions sellers are giving
That’s the reality buyers are making decisions on.
The Bottom Line
Homes are still selling every day. The difference is how they’re selling.
The sellers who win in this market are the ones who:
- Price correctly
- Prepare their home
- Listen to the market
- Work with the right professional
If you avoid these mistakes, you put yourself in a strong position—not just to sell, but to sell with confidence.
Contact Information
David Furnia
Real Estate Professional
📞 Phone: 602-463-4521
📧 Email: dp@azhomes1.com
🌐 Website: www.azhomes1.com
If you would like to discuss your situation or set up a meeting, just reach out.
How Sellers Can Win in Today’s Buyer’s Market
Here’s the reality right now—buyers have more choices, more leverage, and more patience. Sellers who win in this market aren’t lucky… they’re positioned correctly from day one.
After years in the Valley and hundreds of transactions, I can tell you this: the homes that sit are usually not bad homes—they’re just misaligned with the market.
How Sellers Can Win in Today’s Buyer’s Market
1. Price Ahead of the Market, Not Behind It
The biggest mistake I’m seeing right now is chasing the market down. Sellers start high, sit for weeks, then reduce. By the time they adjust, they’ve already lost momentum.
The strongest strategy is to price where the market is going—not where it was 60 days ago. That’s what creates urgency and multiple looks early.
2. First Impressions Are Everything (More Than Ever)
Buyers today are scrolling past anything that feels like work.
If your home doesn’t stand out online, it won’t get showings. Period.
Professional photography, clean presentation, and strategic staging aren’t optional anymore—they’re the baseline.
3. Condition Matters More Than You Think
In a shifting market, buyers don’t want projects—they want certainty.
Homes that feel “move-in ready” are winning. Even small updates, cleaning, and basic repairs can dramatically change how buyers perceive value.
4. Be Strategic With Incentives
We’re seeing sellers successfully use rate buy-downs, closing cost assistance, and even home warranties to get deals across the finish line.
It’s not about giving things away—it’s about removing buyer hesitation.
5. Exposure Wins Deals
You can have the best home on the block, but if the right buyers don’t see it, it doesn’t matter.
This is where marketing isn’t just important—it’s everything.
Why Coldwell Banker Realty Stands Apart
Not all brokerages are built the same, and in this market, that gap is showing.
Global Reach + Local Expertise
Coldwell Banker Realty combines one of the most recognized names in real estate with deep local market knowledge here in the Valley. That means your home isn’t just listed—it’s positioned and promoted at a much higher level.
Next-Level Marketing Power
From high-end digital campaigns to national and international exposure, Coldwell Banker goes far beyond just putting a home on the MLS.
Your property is marketed across major platforms, targeted audiences, and agent networks that most sellers never even see.
Agent Network That Produces Results
Access to a massive network of experienced agents means more eyes, more conversations, and more opportunities to find the right buyer faster.
Professional Standards That Matter
In a market where details make or break deals, having the right systems, support, and execution behind the scenes is critical. Coldwell Banker delivers consistency where it counts—negotiation, communication, and closing.
The Bottom Line
This market isn’t harder—it just requires a smarter approach.
Sellers who understand pricing, presentation, and exposure are still selling successfully every day. The difference is they’re not guessing—they’re working with a clear strategy.
If you position your home correctly from the start, you don’t just sell… you control the outcome.
If you would like to discuss your situation or meet in person, feel free to call or text me at 602-463-4521 or email me at dp@azhomes1.com.
Turn Today’s Market Into Your Family’s Advantage
Turn Today’s Market Into Your Family’s Advantage
If you’ve been watching the housing market lately, it probably feels upside down. Rates are higher. Prices haven’t dropped the way people expected. Inventory is climbing in some areas. And the news? It’s loud, negative, and confusing.
Here’s the truth most people miss: this kind of market is where smart buyers win.
Not by guessing. Not by timing it perfectly. But by understanding how to use the conditions instead of fighting them.
Let’s break it down.
1. Less Competition = More Control
A couple years ago, buyers were in survival mode—bidding wars, waived inspections, and decisions made in hours.
That’s not today.
Right now:
- Homes are sitting longer
- Sellers are more open to negotiation
- You actually have time to think
That’s a huge shift.
What this means for you:
You can walk into a home, look at it carefully, sleep on it, and still have a shot. That alone protects your family from making rushed, expensive mistakes.
2. Negotiation Is Back (And It’s Powerful)
This is where the real opportunity is hiding.
In today’s market, you can often negotiate:
- Closing costs
- Interest rate buy-downs
- Repairs after inspection
- Even price reductions
A $15,000–$25,000 concession today can dramatically lower your monthly payment or out-of-pocket costs.
What this means for your family:
You’re not just buying a home—you’re shaping the terms in a way that protects your budget long-term.
3. Higher Rates Aren’t Permanent
This is where most buyers get stuck.
They see today’s interest rate and freeze.
But here’s the real strategy:
You date the rate, you marry the house.
- You can refinance later
- You can’t go back and buy the same house at yesterday’s price
If rates drop, demand will spike—and so will prices and competition.
What this means for you:
Buying now could put you in position to refinance later while already owning the asset.
4. More Inventory = Better Choices
Inventory has been creeping up, which gives you something buyers didn’t have before:
Options.
Instead of settling, you can look for:
- A den for a home office
- A casita for guests or family
- A layout that actually fits your lifestyle
What this means for your family:
You’re not just buying a house—you’re choosing how you want to live every day.
5. Think Long-Term, Not Headlines
The biggest mistake buyers make right now?
They let short-term noise drive long-term decisions.
A home isn’t a 6-month investment. It’s:
- Stability for your family
- Control over your living situation
- A long-term wealth builder
Markets shift. Life keeps moving.
What matters is where you’ll be in 3–5 years—not what headlines say this week.
The Bottom Line
Today’s market isn’t broken—it’s just different.
And different creates opportunity.
If you approach it the right way, you can:
- Buy with less pressure
- Negotiate stronger terms
- Secure a home that actually fits your family
- Set yourself up for future financial wins
That’s not a bad place to be. I would love to help you navigate through this market with you. If you would like to talk give me a call or send me a quick email and we can talk.
DAVID FURNIA
REALTOR®, ABR®
GLS®
Mobile: 602-463-4521
Email: dp@azhomes1.com
What First-Time Home Buyers Need to Know About Today’s Phoenix Market (2026)
If you’re a first-time home buyer, here’s the truth: the market has shifted—and that’s actually good news for you.
A More Balanced Market (Finally)
After years of chaos, Phoenix is moving into a more balanced phase. Inventory is improving, bidding wars have cooled, and buyers now have more negotiating power than they’ve had in years.
Homes are also sitting longer—around 40–60 days in many cases—which gives you time to think instead of rushing decisions.
Prices: Still High, But Stabilizing
Prices haven’t crashed—but they’ve leveled out.
- Median home values are roughly in the $400K–$460K range
- Starter homes are around $330K–$350K
That means affordability is still a challenge—but at least prices aren’t jumping every month like before.
Interest Rates Are Creating Opportunity
Mortgage rates are hovering in the low-to-mid 6% range, down from recent highs.
That shift has increased buyer purchasing power by as much as $40,000, opening doors that were closed just a year ago.
The Reality: It’s Still Not Easy
Here’s where you need to stay grounded:
- Income needed for a starter home can exceed $100K/year
- Affordability is still the biggest hurdle for first-time buyers
So yes—it’s better, but it’s not “easy.”
Where the Opportunity Is
Right now, smart buyers are winning in:
- West Valley (Buckeye, Surprise, Goodyear) → more affordable
- Emerging areas → better long-term upside
- Homes sitting longer → room to negotiate
Also, sellers are more open to concessions—closing costs, rate buy-downs, repairs. That wasn’t happening a couple years ago.
What First-Time Buyers Should Do Right Now
- Get fully pre-approved (not just pre-qualified)
- Focus on monthly payment, not just price
- Be ready to move when the right deal shows up
- Don’t wait for “perfect”—it rarely comes
Bottom Line
This market is no longer stacked against you—but it still rewards preparation.
The buyers winning right now aren’t guessing. They’re informed, decisive, and working a strategy.
If you approach it that way, 2026 might actually be one of the best windows we’ve seen in years to get your foot in the door.
Feel Free to reach out if you would like to discuss I have all the resources to get you into your next home.
|
DAVID FURNIA
REALTOR®, ABR® GLS® Mobile: 602-463-4521 Email: dp@azhomes1.com TOP 2% OF ALL COLDWELL BANKER AGENTS
7975 N Hayden Road STE D-105 Scottsdale, AZ 85258 |
